Henry Innis And Anton Buchner Discuss How To Assign Value To Marketing With AI Models

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Henry Innes who is the Chief Strategy Officer and Founder of Mutiny Group, a team of data scientists, engineers and strategists that help put the rigour and measurability back into marketing. He talks about how cloud computing and advances in deep learning models within a neural network now help marketers look forward and predict results, rather than viewing data as a retrospective exercise. https://www.trinityp3.com/2020/01/assign-value-to-marketing-with-ai/