Her Money. Her Work. Her Power - The psychology of money - why we do what we do

Why do we make the financial decisions we do? In this latest episode of Talent Talks, host Sarah Sandle is joined by Ylva Baeckström - finance expert, psychotherapist and author - to explore the psychology of money and the beliefs, experiences and behaviours that shape our relationship with it. Together they discuss financial confidence, investing, the gender wealth gap, and the practical steps women can take to build greater control over their financial future.NB: Auto-enrolment is referenced in the episode - exact details of how this works can be found here.Dr Ylva Baeckström is a former banker and fintech entrepreneur, now a psychotherapist, and Senior Lecturer at King’s Business School where she heads up Sustainable Finance at the Centre for Sustainable Business. Ylva is an expert on financial advice, gender and sustainability in financial services. With her work she aims to create positive impact for the benefit of society, businesses and individuals. Ylva delivered a TEDx in 2020 and her book Gender and Finance was published in 2022. Ylva’s research has contributed to the UK government inquiry Sexism in the City and is published in academic journals including: Journal of Corporate Finance, European Journal of Finance, Journal of Business Ethics, Gender, Work & Organization. Ylva is Associate Editor at The European Journal of Finance and Gender, Work & Organization and a Senior Fellow of Rennes Business School. Her work is featured in the media: e.g., Bloomberg, CNBC, Financial Times, Independent, Investors' Chronicle, Sunday Times, Conversation UK and Evening Standard. Collaborating widely with financial services institutions, Ylva is a highly regarded speaker and contributor. Connect with Ylva on LinkedIn.