Herbert Hernandez episode artwork

EPISODE · Nov 3, 2025 · 46 MIN

Herbert Hernandez

from The Loida Lewis Podcast · host Loida Lewis

🎬 Season 4, Episode 8 - Herbert Hernandez: Creativity, Courage & Building GIGIL From the Ground UpFrom sketching as a kid in Manila to leading one of Asia’s most awarded independent ad agencies, Herbert Hernandez has turned creativity into a career that inspires millions. He’s the Co-Founder and Creative Partner of GIGIL, the powerhouse agency behind viral campaigns for RC Cola, Levi’s, Netflix Philippines, Jollibee, and more - winning multiple honors from Cannes Lions, Effies, One Show, AdAge, Adweek’s Creative 100, and so much more. In this energizing episode, Herbert opens up about: ✨ How GIGIL began and rose to become the Philippines’ most prestigious agency. ✨ GIGIL’s philosophy of taking care of its people and nurturing world-class creativity. ✨ His early love for art - from winning poster-making contests to idolizing Bob Ross and embracing his philosophy of “happy accidents.”✨ Balancing two creative worlds as lead guitarist of Moonstar88 and 6cyclemind, while being the Co-Founder of GIGIL. ✨ GIGIL’s global vision - including its creative collaboration with Jollibee in New York. 🎙️ It’s an inspiring look at passion, perseverance, and the fearless pursuit of ideas - proving that Filipino creativity knows no bounds. 🌐 Learn more: 💡 www.gigilglobal.com | Instagram: @herberthernandez886 Watch or listen now: 📺 YouTube: @theloidalewispodcast 🎧 Spotify: tinyurl.com/TheLoidaLewisPodcast 🍏 Apple Podcasts: tinyurl.com/apple-TheLoidaLewisPod 📩 Share your reflections: [email protected] #LoidaLewis #HerbertHernandez #GIGIL #GIGILGlobal #GIGILUSA #Moonstar88 #6cyclemind #AdAgency #CreativeAgency #Advertising #CannesLions #Effies #Levis #NetflixPhilippines #JollibeeNYC #KojieSan #FilipinoCreativity #MusicAndMarketing #Migraine #AdAge #AdweekCreative100 #FilipinoPride #Filipino #TheLoidaLewisPodcast

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Herbert Hernandez

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