Hercík & Franěk: Sporty musí jít divákům naproti a víc bavit

from Money Maker · host CzechCrunch

Kdo umí dělat nejlepší sportovní marketing? Co to vlastně ten sportovní marketing je? Jaké sportovní příběhy nejvíce baví? Proč je pro úspěšné české tenistky složité zpeněžit jejich úspěchy a proč je z Česka téměř nereálné vybudovat světovou sportovní megastar? A jaká je budoucnost sportů z pohledu diváka? O tom v CzechCrunch Podcastu diskutují Petr Hercík, výkonný ředitel agentury Sport Invest Marketing, a marketér Vilém Franěk, který stojí například za Mikýřem nebo Univerzitním hokejem.—Sle...

Episode metadata supplied by the publisher feed · Published Aug 23, 2023

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Hercík & Franěk: Sporty musí jít divákům naproti a víc bavit

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