Herd by Mark Earls

https://thebookvoice.com/podcasts/2/audible/98281 to listen full audiobooks. Title: Herd Author: Mark Earls Narrator: Dennis Holland Format: mp3 Length: 12 hrs and 50 mins Release date: 07-10-20 Ratings: 5 out of 5 stars, 1 rating Genres: Consumer Behavior & Market Research Publisher's Summary: Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.