EPISODE · Sep 8, 2014 · 49 MIN

Herding cats and aligning stars

from UX Australia Podcast: All presentations from 2009-2014 · host Alison Sharp and Kalpana Gee

This presentation provides practical tips for creating a customer-led vision, strategy and roadmap within a large organisation. We will describe how Westpac uses customer centred design (CCD) techniques to write compelling stories for the future and get buy-in from stakeholders across the business. We will also talk about how we deliver on the visions we set.

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Herding cats and aligning stars

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