Here's How You Can Monetize Your Sports Brand: Content Strategy and Actionable Framework | Ellie Wookey, Press Upload

How can you build your brand by creating better content through more engaging stories without feeling overwhelmed or stuck? Most clubs, athletes, and sports brands know they should be creating content. Few actually know how to do it well or why it matters other than “they probably should be doing it!”In Episode 107 of the Because Football, we talk strategy, content, and social media platforms with Ellie Wookey, founder of Press Upload - an agency that helps athletes build and monetize their personal brand.Ellie started as a travel creator, documenting 45 countries by age 25 on YouTube. She learned content strategy as a creator herself - navigating trial, error, and how to monetize her lifestyle. When she pivoted to athlete marketing 18 months ago, she brought that creator-first mindset with her. Now she works with 80+ athletes across four continents, helping them go from "I should probably post more" to having a clear strategy that leads to brand partnerships.In this conversation, Ellie breaks down her three P's framework (Positioning, Presence, Partnerships) and explains why most athletes make a mistake by skiping straight to chasing deals without building the foundation first. She talks about why YouTube presents the biggest opportunity for athletes, how to handle the mental health side of online hate, and what clubs get wrong when they restrict player-driven content.If you're an athlete trying to figure out content, a club thinking about player-driven strategy, or just curious about how this space actually works, then this episode is a practical starting point.Connect with Ellie and Press Upload here:https://www.instagram.com/pressupload/?hl=enhttps://www.linkedin.com/in/ellie-wookey-827520170/Connect with Because Football here:⁠https://www.youtube.com/@BecauseFootball_⁠⁠https://www.instagram.com/becausefootball_/⁠⁠https://www.linkedin.com/in/baggaleyandrew/⁠⁠https://www.linkedin.com/company/because-football-media/⁠Need help with your content strategy and production? We can help.To get in contact with us, email becausefootballmedia [at] ⁠gmail.com⁠