Here's Why Colin Kaepernick was Coveted by Nike

from Bloomberg Business of Sports · host Bloomberg

Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including Nike's decision to sign former quarterback Colin Kaepernick to a contract extension that makes him one of the faces of the company's 30-year celebration of its ``Just Do It'' campaign. The announcement triggered a wave of reaction, positive and negative, including a tweet from President Donald Trump. Also discussed is Nike's motivation for the agreement, the company's strategy and execution and Kaepernick's long-term endorsement potential. Host: Scott Soshnick, Eben Novy-Williams and Michael Barr Producer: Madena ParwanaSee omnystudio.com/listener for privacy information.

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This episode is 15 minutes long.

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This episode was published on September 5, 2018.

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