Here's Why Company Earnings Are So Difficult to Forecast

What would YOU like to hear about on Bloomberg? Help make shows like ours even better by taking our Bloomberg audience survey.Every earnings season, investors keenly watch to see whether companies are meeting, beating or missing expectations. But how are these expectations set, and is anyone able to accurately predict what companies will say? Bloomberg Intelligence's Chief Equity Strategist Gina Martin Adams joins host Stephen Carroll to discuss. See omnystudio.com/listener for privacy information.