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Heritage, Low-Cost and Brand Spread Helps this Shoemaker Prosper

EPISODE · Oct 11, 2011 · 15 MIN

Heritage, Low-Cost and Brand Spread Helps this Shoemaker Prosper

from The Breakfast Grille · host BFM Media

Bata Malaysia MD Luciano Bagnobianchi discusses: - Origins and history Bata in Malaysia; - Becoming a household name; - Multiple brands - details - positioning; - Buying patterns; - Demand now - outlook; - Branding impetus, positioning - 'uncool' status; - The quest for 'brand premium'; - Branch - retail presence - expansion - issues - rebranding; - Business costs: oil - rubber - textiles - challenges; - Rivals; - Designs - how - who - details; - Market share - plans to increase this; - Differentiators; - Production - outsourcing - China; - Outsourcing issues - challenges - quality; - Eurozone - impact - Bata; See omnystudio.com/listener for privacy information.

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Heritage, Low-Cost and Brand Spread Helps this Shoemaker Prosper

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