Herman-Scheer

For over 14 years, John Scheer has sat at the intersection of business strategy, culture, and creative systems. As the Co-founder and Chief Creative Officer of Herman-Scheer, he has become a trusted advisor to founders and CEOs looking to shape the future of health, wellness, and human performance. Based in Los Angeles, his strategic branding consultancy doesn't just build brands; it transforms them into cultural mainstays that make generations healthier and happier. From zero-to-one startups to enterprise giants, John and his team have partnered with category-defining names like Olipop, Bobbie, Neuro, and Lifeforce. In this episode, John breaks down the "Herman-Scheer" approach to the full brand ecosystem—from insights and identity to packaging and digital experience—and explains why the most successful brands grow not just faster, but more meaningfully. Inside the Episode: Why Herman-Scheer focuses exclusively on brands that impact human performance and well-being. A deep dive into why strategy, identity, and measurement must work in harmony to dominate shelves and screens. John's philosophy on why "fast" isn't enough and how to build a brand that resonates deeply with modern culture. Connect here! This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.