Hermann Simon on Books, Thought Leadership, Simon-Kucher & Partners

Prof. Hermann Simon is a bestselling author of more than 40 books and expert in pricing and marketing strategy. His accolades, to name but a few, include becoming the only German in the Thinkers50 Hall of Fame and having a Chinese business school built in his namesake (the Hermann Simon Business School in Shouguang). While Simon was as a business administration professor for over 14 years at the Universities of Bielefeld and Mainz in Germany, he is best known for what came after -- when he founded Simon-Kucher & Partners with professors Eckhard Kucher and Karl-Heinz Sebastian. As CEO from 1995 to 2009, Simon was instrumental in helping the consultancy become what it is today: a $500 million player with more than 40 offices around the world. Bob Buday worked with Simon-Kucher in the middle of the last decade, leading Bloom Group’s work in helping Simon-Kucher partners Madhavan Ramanujam and Georg Tacke develop the content for their book Monetizing Innovation. In this episode of Everything Thought Leadership, Simon joins Bob to discuss the key factors behind Simon-Kucher’s rise to prominence, the value of publishing books in the thought leadership content and marketing mix, and other topics.