Hermès' Sales Saga of Scarcity and Craftsmanship | CEO Sales Huddle with Che Brown

Hermès, a luxury fashion brand, had a big problem when cars became more popular than horses. They started by making harnesses for horses, but when cars came, they had to find a new way to stay in business. Let’s see how they solved it and became a huge success! Imagine if everyone wanted something because it was unique, like a special toy that only a few people could have. Well, Hermès did just that with their bags and clothes. They faced a tough time when cars took over, but then the grandson of the founder had a cool idea. They decided to make more things, not just for horses but for people too. And guess what? It worked! Hermès became a big deal by doing three important things. First, they didn’t sell their stuff everywhere; they kept it special. Second, they made things with hands instead of machines, making them super unique and fancy. And third, they looked for the best materials all over the world, like crocodile skins from Australia. Just like in sales, they found a unique way to sell their special products, and it worked! My Big Takeaway: Just like Hermès, you can stand out and succeed by doing things differently. Have a special way of selling, maybe a unique product, or even an extraordinary sales strategy. Think of it like having a really cool toy that everyone wants. People will line up to get it because it’s so special. And remember, it’s not about being popular right away; it takes time to become a big success. Hermès teaches us that being unique and doing things your own way can lead to huge success. Even when things change, like cars replacing horses, you can find a new way to make people love what you do. So, CEOs, learn from Hermès – find your unique way, make something amazing, and watch your business grow! Join the www.CEOSalesHuddle.com for sales growth and business strategies. Stay Hungry. Stay Humble. Che Brown www.CEOSalesHuddle.com Connect with me: @IamCheBrown #CEOSalesHuddle #CEOSalesDashboard #CEOMasteryNetwork