Heroes and Villains: The Power of Honesty in Athlete Storytelling

Draymond and Dwyane are more than champions — they’re storytellers, executives, and cultural architects. This conversation spotlights how both have used authenticity as a powerful tool to shape their brands, drive business, and influence the broader sports and media landscape. Framed through the lens of athlete-led storytelling mastered by Omar Johnson from ØPUS Intelligence and with new tech driving new relationships with athletes via NBA Take-Two Media CEO Andrew Perlmutter, the discussion taps into real questions from marketers, creatives, and platforms looking to build with talent who move culture. Speakers include Dwyane Wade, CEO, Wade Enterprises Inc; Omar Johnson, Founder, ØPUS Intelligence; Draymond Green, Basketball Player, Golden State Warriors; Andrew Perlmutter, CEO, NBA Take-Two Media #sportbeach2025 #stagwellatcannes #sportbeach #canneslions #dwade #dwaynewade