EPISODE · Nov 6, 2019 · 25 MIN
Hershey vs Mars - Mars Attacks!
It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America. And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing department, doesn’t advertise, and has a completely complacent sales team. The question is: can Hershey shake off its docile ways in time to stop Forrest’s relentless advance?
What this episode covers
It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America. And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing department, doesn’t advertise, and has a completely complacent sales team. The question is: can Hershey shake off its docile ways in time to stop Forrest’s relentless advance?
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Hershey vs Mars - Mars Attacks!
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