He’s Betting on Peruvian Fast-Casual Food — And Using Old-School Hotline Marketing to Spread the Word

Michel Falcon, founder of Brasa Peruvian Kitchen, is a restaurateur, author, and keynote speaker who has used unorthodox tactics to build his brand. From launching a hotline phone number so people can learn about Peru, to applying strategies inspired by Netflix, he’s taking a unique approach to the restaurant industry. Listen now to learn about deep family roots, thinking outside the box, and why you won’t forget 1-844-GO-BRASA. Sponsored by:  • TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc Learn more about your ad choices. Visit megaphone.fm/adchoices