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EPISODE · May 12, 2025 · 50 MIN

He's controlling ChatGPT responses

from Bootstrapped Giants · host Andrew Warner and Jesse Pujji

[00:00:36] Intro: ChatGPT as a traffic driver and Chirag’s early insight [00:01:48] Revenue Numbers and Profitability of Taco [00:02:24] Personal investment strategy and non-AI assets [00:03:36] How Chirag uses AI agents to replace writers and boost efficiency [00:05:42] What makes Taco a true AI-powered agency [00:07:03] Tracking brand rankings inside ChatGPT and Perplexity [00:08:33] Tools used to measure AI visibility and rankings [00:09:18] How to rank higher in AI search engines like GPT and Perplexity [00:10:30] Paid placement strategies in high-authority sites to boost AI visibility [00:11:06] Why AI search traffic converts better than Google [00:12:36] Chirag’s backstory: discovering SEO through Neil Patel and Mixergy [00:14:15] Cold-emailing Neil Patel and landing a $10K/month contract [00:15:27] Lessons from working with Neil and getting exposure to high-performers [00:17:06] Transitioning to CMO at Medley and moving into healthcare marketing [00:18:36] Failed Facebook campaigns and what really worked to reach doctors [00:22:39] Medley’s collapse and fraud charges against executives [00:25:21] Leaving Medley to care for his mom during cancer treatment [00:26:06] Why Chirag founded Taco based on gaps he saw in SEO agencies [00:27:54] Belief that search is changing—not dying—with rise of LLMs [00:28:48] Re-embracing SEO as a valuable, evolving skillset [00:30:00] Getting first customers through referrals and agency partnerships [00:32:06] Using relationships to close deals instead of competing on services [00:33:00] Discovering Mutual Intro from Jesse’s post and seeing results [00:34:57] Why he needed a repeatable customer acquisition system [00:36:00] Cold outreach stories from college and early networking [00:37:30] Setting up Mutual Intro infrastructure with just 2 people [00:39:27] Becoming systems-oriented and building processes [00:41:42] Joining the sales accelerator and breaking down the ROI [00:42:54] Generated nearly $1M in run-rate revenue from Mutual Intro alone [00:43:03] Future of AI search vs. Google’s market position [00:45:09] Why Google can’t rush into full AI interface without risk [00:47:06] Search behavior is fragmenting—more room for new players [00:48:27] Why now is a land grab moment in AI search optimization [00:49:21] SEO history repeating in the age of LLMs [00:49:57] Organic optimization matters more than ever in AI-led search [00:50:42] Closing thoughts and Taco’s vision moving forward

Episode metadata supplied by the publisher feed · Published May 12, 2025

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He's controlling ChatGPT responses

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