He’s Saving Lions — By Rethinking the Beef Served in Camp

In this episode of I Am Tourism, we sit down with Vincent “Vince” Shacks — environmental scientist turned Group Head of Impact at Wilderness.Vince didn’t begin in hospitality. He began in the bush, studying Nile crocodiles in Botswana. Today, he’s helping steer one of Africa’s most iconic safari brands toward something bigger than sustainability: measurable impact.