Hess's of Allentown (Ep15)

This is the story of the Pennsylvania department store that for several decades was more well known and more glamorous than the city in which it was located – Hess’s of Allentown. The brothers Hess founded their dry goods store in Center City Allentown in 1897. By 1929, it had grown to become a large department store at the same location. By this time, both Hess brothers had died, leaving Max Hess, Jr., their 18-year-old heir. Max, Jr, would turn out to be one of the most innovative and successful American merchandisers of the 20th century, making Hess’s a luxe shopping destination that, at one point, had the highest per capita sales volume of any department store in America. The store was famous for its models, European couture, in-store restaurant, annual events like the flower show, television programming, the hundreds of fashion shows they organized and exported, and their canny way of securing publicity. In the 1970s and 80s, after Max Hess, Jr, had sold Hess’s lone department store and died in 1968, Hess’s became an iconic department store chain, growing rapidly to the point that, in 1990, there were 76 Hess’s stores overall, 27 of which were in Pennsylvania. This growth occurred during a time when the City of Allentown and the Lehigh Valley were suffering an intense period of economic decline due to de-industrialization and factory closures. A retail recession in the 90s led to an abrupt collapse of the department store chain and, by 1995, no Hess’s remained. This episode ends with a list of surviving department store buildings in major cities of the Commonwealth.