Het Geheim Achter Heineken Ultimate 0.0 - #024

from De Marketing Bril · host Gijs van der Spek en Alex de Winter

Heineken staat bekend als een van de grootste biermerken ter wereld. Toch lanceert het nu Heineken 0.0 Ultimate: een bier met 0% alcohol, 0 calorieën en 0 suiker.Is dit gewoon een nieuwe productvariant…of een strategische poging om de toekomst van bier opnieuw te definiëren?In deze aflevering van De Marketing Bril bespreken we wat deze zet betekent voor de biermarkt.We kijken naar de strategie achter deze lancering, de psychologie van consumentengedrag en de belangrijkste marketinglessen die bedrijven hieruit kunnen trekken.Je ziet het door De Marketing Bril.De serie waarin marketingexpert Alex de Winter en ik, Gijs van der Spek, de actualiteit bespreken vanuit een marketingperspectief.

Episode metadata supplied by the publisher feed · Published Mar 17, 2026

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Het Geheim Achter Heineken Ultimate 0.0 - #024

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