Hey Mom, Stop Trying to Be Clever With Your Title

Dana Malstaff 56 mins Edit   Reply       Stop Letting My Title Cost Me Clients: Focus on Frameworks, Not Labels In this episode, I explain how what I call myself—my title and even my business name—can actually confuse the market and keep me from getting the clients I want and building consistent income. After coaching thousands of women, I've seen that trying to be clever with a unique title backfires, so I need to stop making my title creative and instead focus on the framework I use to take someone from a problem to a transformation. I also share how titles can get tangled with my identity, especially as a mom whose sense of self keeps evolving, so I shouldn't pin my identity to a label. Finally, I challenge the old idea that I need a perfect business card or bio, and I invite listeners to email me or join the Boss Mom community to keep the conversation going. 00:00 Titles That Repel Clients 00:20 Welcome to Boss Mom 00:44 Stop Being Clever 01:39 Sell a Framework 02:45 Titles and Identity Traps 03:40 Lead With Results 04:49 Ditch the Business Card 05:44 Bios and Relationship Building 06:20 Framework Sweet Spot 06:43 Next Steps and Wrap Up