Hey retailers, here's why no one is downloading your mobile app

There is a harsh reality in the retail industry right now, we don't shop every moment of every single day. I know, hard to believe it's true but it is. This makes the likelihood of consumers downloading an app (and keeping it downloaded) very low. Chuck explains why in this episode and highlights a recent study by Forrester aptly named "Customers will not download your app." Catchy (unless you are a retailer).

An episode of the UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things podcast, hosted by Rob Woodbridge, titled "Hey retailers, here's why no one is downloading your mobile app" was published on July 22, 2015.

July 22, 2015 · UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

Summary

There is a harsh reality in the retail industry right now, we don't shop every moment of every single day. I know, hard to believe it's true but it is. This makes the likelihood of consumers downloading an app (and keeping it downloaded) very low. Chuck explains why in this episode and highlights a recent study by Forrester aptly named "Customers will not download your app." Catchy (unless you are a retailer).

Episode Description