HF3 ENCORE: “You Are Beautiful” | How Aysat Turned a Long-Lost Dream into a Beauty Business—Fueled by TikTok, Passion, and Patience episode artwork

EPISODE · Nov 24, 2025 · 24 MIN

HF3 ENCORE: “You Are Beautiful” | How Aysat Turned a Long-Lost Dream into a Beauty Business—Fueled by TikTok, Passion, and Patience

from Her First 3 Years - A podcast for women entrepreneurs · host Chardét Ryel

This is a special encore of one of the most popular episodes on the podcast.If you've heard it before, you'll still want to listen in because so many insights on going after your goals and dreams!The original episode: 55...For those sitting on a dream—even if it’s been decades…this is the conversation you need to hear. I sit down with the magnetic Aysat—musician, record-label founder, 2.6-million-strong TikTok style muse, and brand-new beauty CEO of Ayodi.From running her own record label in France to leading a viral TikTok community in the UK, Aysat share how to treat business like play and still thrive. She is all about fearless pivots and building a purpose-driven brand. We dive into the two-year wait to perfect her first dry-skin moisturizer, the discipline it takes to juggle family and visibility, and the mindset that kept her spark alive across continents and careers.  In this special episode for founders: Social Media Done Right - How showing up with intention and authenticity helped Aysat unlock the feel-good side of TikTok and build a 3-million-strong community that actually feels like home. Play Beats Hustle – Why treating work as pure fun fuelled 15 years of music success and a second career as a viral content creator. Pivot With a Purpose – From the music industry to fashion, to skincare, Aysat shares the mindset needed to shift your work into alignment  Never Give up - Aysat trademarked her brand at 19, got laughed out of funding, walked away from the dream—and came back almost 2 decades later to see it happen. Timing isn’t everything. Belief is.Rest is a growth boost: Aysat reveals how she balances the “post-every-day” grind with calm and patience.   Share this with anyone who could use that jolt of possibility again!Next Steps: Share this episode with a friend who’s been sitting on her “someday” idea⚡️Listen to: Beauty Beyond the Bottle (ep 51)Rate & review to share your support and give that good energy!  CONNECT WITH AYSATayodi.skinTiktok: @aysat_officielInstagram: @aysat_officiel RESOURCESPRIVATE PODCAST: Secrets of Standing Out Online www.herfirst3years.com Instagram: @chardetryelPROGRAMS & FREE TRAININGS Start Your PodcastGrow Your PodcastLearn How to Be a Guest on Podcasts

Episode metadata supplied by the publisher feed · Published Nov 24, 2025

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This is a special encore of one of the most popular episodes on the podcast. If you've heard it before, you'll still want to listen in because so many insights on going after your goals and dreams! The original episode: 55... For those sitting on a dream—even if it’s been decades…this is the conversation you need to hear. I sit down with the magnetic Aysat—musician, record-label founder, 2.6-million-strong TikTok style muse, and brand-new beauty CEO of Ayodi. From running her own recor...

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HF3 ENCORE: “You Are Beautiful” | How Aysat Turned a Long-Lost Dream into a Beauty Business—Fueled by TikTok, Passion, and Patience

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This episode was published on November 24, 2025.

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