Hi-Vis on Mental Health: The TradeMutt Story | #035

In this episode of Add To Cart, we are joined by Ed Ross, Co-founder of TradeMutt, the home of funky workwear with an important message. After working on cattle stations and doing a Ag diploma, Ed found himself in Brisbane working as a Carpenter. He and another tradie mate got delivered some devastating news, which inspired them to change what workwear looks like and make a real impact on mental health in the construction industry and beyond. So TradeMutt was born. In this conversation, we dive into how they set up their eCommerce business from the start to incorporate social impact, how they got burned by marketing agencies and why these tradies have gone into fashion - including modelling speedos. It’s a look.Links from the episode:TradeMuttTIACSSendableMulticapFarsiightTradeToolsTradeMutt 120 Grit podcastShopify Plus and Rollie Nation (sponsored)Signet and Aussie Candles (sponsored)Questions answered in the podcast include:How did the idea for TradeMutt come about?What activity has moved the needle for TradeMutt most online?What advice would you give to others who are looking to go out and start their own business? This episode was brought to you by…  ShopifySignetAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Ed Ross from TradeMuttThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community