EPISODE · Mar 24, 2026 · 22 MIN
HIBO and the Rise of Simple, Clean Energy Drinks
from A Fork in the Road
In this episode of the Fork in the Road podcast, you meet the founders of HIBO, a Georgia-made energy drink crafted from hibiscus. Traveling to Bishop, Georgia, we explore how Clayton and Phoebe Oetting set out to create a clean, great-tasting alternative to traditional energy drinks. From food science roots to national ambitions, this is a story about patience, family, and super simple energy.
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