Hick's Law: Why Options Can Become Obtacles episode artwork

EPISODE · Feb 25, 2026 · 7 MIN

Hick's Law: Why Options Can Become Obtacles

from Win More, Live Better · host Zach Brandon

More choices don't always help us make better decisions. In fact, most of the time, more choices not only hinders our speed with decision-making, it can also hinder our commitment to them. Drawing inspiration from Hick’s Law, Zach explores how cognitive overload can slow reaction time and undermine trust. If you’ve ever seen athletes hesitate under pressure, this episode will invite you to rethink complexity, commitment, and the power of simplicity in execution.Learn More About Zach:If you’re a coach or leader striving for more clarity, consistency, and fulfillment, feel free to sign up for a free discovery call to see how I can best support you: https://calendly.com/zachbrandon/discoverycallFor more practical tools and mindset stories like this, you can subscribe to my free newsletter here: https://winningwithwords.beehiiv.com/

More choices don't always help us make better decisions. In fact, most of the time, more choices not only hinders our speed with decision-making, it can also hinder our commitment to them. Drawing inspiration from Hick’s Law, Zach explores how cognitive overload can slow reaction time and undermine trust. If you’ve ever seen athletes hesitate under pressure, this episode will invite you to rethink complexity, commitment, and the power of simplicity in execution. Learn More About Zach: If you’...

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Hick's Law: Why Options Can Become Obtacles

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This episode was published on February 25, 2026.

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More choices don't always help us make better decisions. In fact, most of the time, more choices not only hinders our speed with decision-making, it can also hinder our commitment to them. Drawing inspiration from Hick’s Law, Zach explores how...

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