EPISODE · Jun 24, 2026 · 36 MIN
Hidden Profits: Grow Revenue Without Burnout | Stacey Hylen
from Knack 4 Business · host Stacey Hylen, Bernie Franzgrote, Wayne Pratt
GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable insights, hard-won lessons, real growth strategies Most business owners think more revenue means more marketing spend. Stacey Hylen shows the opposite. In this episode of Knack 4 Business, Stacey shares how a single upsell question grew one client's sales by 48% in a single month. No new ads. No new staff. No new product. Just one question at the register. Stacey is an internationally recognized business growth strategist, certified AI consultant, and former senior coach for Tony Robbins and Chet Holmes Business Mastery. She helps established entrepreneurs find hidden profits, attract their perfect clients, and scale without burnout. In this conversation she covers: The "BS funnel" that traps founders in busy work that does not move revenue Why most people are using AI wrong — and her SASE Method (Strategic, Authentic, Stories, Sell, You) for content that sounds like you The hidden profits hiding in your existing client base — upsells, lifetime value, raising rates How to spot misalignment between your business and your perfect client The Dream 100 strategy Stacey was featured in by Chet Holmes' daughter Amanda Why "I tried everything" usually means "I tried three things twice" Stacey's upcoming book Hidden Profits, More Clients and Cash drops soon. Grab the custom GPT and the early-list spot at moreclientsandcash.com. Connect with Stacey Hylen Website: staceyhylen.com LinkedIn: linkedin.com/in/staceyhylen Podcast: staceyhylen.com/podcast Facebook: facebook.com/stacey.hylen Instagram: instagram.com/stacey.hylen YouTube: @StaceyHylen Mentioned in this episode Tony Robbins Business Mastery — where Stacey served as VP of Consulting Chet Holmes — Dream 100 strategy, original Ultimate Sales Machine Amanda Holmes — new edition of The Ultimate Sales Machine Dan Kennedy — "sell the free as hard as the paid" ChatGPT — turn OFF "train the model for everyone" in settings Co-host: Wayne Pratt — Motive8U Browse all episodes — K4B / ETW / CGN archive — PARTNERS ON THIS EPISODE — Canada Growth Network — Business connections plus GoHighLevel CRM for $47 CAD a month. Bernie is a co-founder. Start your trial at $1 for the first month. WebIndexer — Turn your website into a 24/7 sales assistant. See it live on knack4business.com. What's next: Email: [email protected] Join Canada Growth Network — $1 CAD first month, $47/month after Subscribe to the K4B blog Search K4B episodes by topic Register as a K4B guest Browse all episodes (K4B / ETW / CGN) Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
Stacey Hylen shares her SASE method, the upsell question that grew one client's sales 48% in a month, and how to find hidden profits without working longer hours. Built for solopreneurs and SMB owners.
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Hidden Profits: Grow Revenue Without Burnout | Stacey Hylen
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