Hidden Resources: Deep Dive 04 Unclogging Greenwashing

INTRODUCTION How many “sustainable” packaging solutions would survive a real systems check beyond greenwashing? What if the biggest risk in your packaging strategy wasn’t visible on the shelf… but hidden somewhere in the plumbing behind your sustainability story? Enjoy listening to our fourth deep dive of Hidden Resources, a series within Unboxing Your Packaging. Discover how circular packaging solutions really work: from material choices and design to resource flows and real-world challenges. Structured insights, honest conversations, and practical frameworks you can apply: all based on the Develop Circular Packaging Solutions training. No sponsors, no fluff, just circularity in action! RESOURCES RECOMMENDED RELATED TO THIS EPISODE The Develop Circular Packaging Solutions online training: https://www.look4loops.com/develop-circular-packaging-solutions-training   Episode #48: [Certifications Spotlight Audio Clip 2] FSC, Forest Stewardship Council with Peter Wood of UBC https://www.look4loops.com/packaging-podcast/ep48-certifications-review-fsc-forests-logging-wood-paper Episode #49: [Certifications Spotlight Audio Clip 3] PEFC, Programme for the Endorsement of Forest Certification with Peter Wood of UBC https://www.look4loops.com/packaging-podcast/ep49-certifications-review-pefc-forests-logging-wood-paper   Episode #35: [Wild Waste Audio Clip 2] The Aluminium with Lise Nicolas and Enzo Muttini of M. & Mme Recyclage https://www.look4loops.com/packaging-podcast/ep35-wild-waste-material-recycling-aluminium WHERE TO FIND COLIENNE? Look4Loops, creating circular value: https://www.look4loops.com/services   Colienne’s LinkedIn profile: https://www.linkedin.com/in/colienneregout/en ABOUT COLIENNE REGOUT FROM LOOK4LOOPS  Colienne Regout is a Circular Economy Strategist and Experiential Learning Designer exploring how packaging, materials, and systems can evolve beyond wasteful models toward more regenerative ones. Originally from Belgium and now based in Canada, she helps organizations bridge sustainability ambitions with operational realities through stakeholder engagement, immersive learning experiences, and hands-on implementation, sometimes at 4 a.m. in safety boots. As the founder of Look4Loops and host of the podcast Unboxing Your Packaging, Colienne connects practitioners, innovators, and unconventional perspectives to uncover tangible pathways for redesign, reuse, and regeneration. She also teaches and facilitates workshops on circular systems, climate-related challenges, and collaborative problem-solving. In 2022, her work was recognized with the Business of the Year – La Palme Bleue award from the Francophone Chamber of Commerce of Vancouver. PODCAST MUSIC Special thanks to Joachim Regout who made the jingle. Have a look at his work here.  I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.