Hidden Talent with Jasmine Proaño

Jasmine Proaño, founder of Hidden Talent, joins this episode of The Brand Herald podcast. Jasmine talks about the shift from her corporate career during COVID-19 to launching her own agency.We talk about how a company’s brand is built from the inside out, starting with a team that aligns with its culture and core values. Jasmine explains how recruiters serve as brand ambassadors and that hiring someone who doesn’t align with the company’s culture can harm the brand.Lastly, we touch on consistent branding and how it is essential for long-term success. Jasmine shares how promotional products play a role in building relationships and advice for new entrepreneurs.Enjoy!