EPISODE · Aug 14, 2008 · 47 MIN
Hide Your Corporate Underpants - Using Personas in UX Design
from pixel8 :: what makes great user experiences?
Customer experience expert and persona specialist Tamara Adlin wants to introduce you to "Mary Jo" and "Phillip". Using personas or "fake people" as development targets will focus your teams and allow you to only reveal what is most important to your customers.
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Hide Your Corporate Underpants - Using Personas in UX Design
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