Hiding in Plain Sight episode artwork

EPISODE · Apr 24, 2026 · 17 MIN

Hiding in Plain Sight

from What If I Fail? · host Alex Coward

This one is personal. Really personal.It's the end of Q1. In 29 days I'm moving 270 miles from Scotland to Yorkshire. And in just a few days we hit 100 days without mum.I've been taking stock. And what I found when I looked honestly wasn't entirely comfortable.Because on the surface? I've kept going. I relaunched this podcast on video. I've released every episode on schedule. I spoke on stage six weeks after losing mum. The numbers are building. The momentum is real. I'm genuinely proud of what the last three months have looked like from the outside.But I've also been hiding in plain sight.I've been showing up as a thought leader, an educator, an influencer — and quietly not showing up as a business owner. I haven't been selling. I haven't been telling anyone why they should pay to work with me. I've been incredibly productive while avoiding the hardest questions.In this episode I talk about why that happens — and why it makes complete sense that it has. I talk about the idea that sanctuary can be found in structure, how that has genuinely held me together through the worst three months of my life, and how I've also managed to misappropriate it. To use the thing that saves my clients as a very sophisticated hiding place.Because not a single person would blame me for stepping back on sales while carrying this grief. But they're not the ones who suffer the consequences. I am.This episode is a public act of accountability. A moment of honest reflection at the end of a quarter that looked productive on the outside and had a quiet gap running through the middle of it.If you've ever kept going in a way that felt like forward motion but was actually a well-disguised shelter — this one is for you.---In this episode:— Taking stock at the end of Q1 and what honest reflection actually looks like— The difference between genuine momentum and hiding in plain sight— Why sanctuary can be found in structure — and how structure can become the place you hide— The specific way grief depletes the resource that selling runs on— What keeping going really means when life is still very much life-ing— The question I'm asking myself going into Q2 — and the one I'm asking you---Want to be inside the conversation rather than just observing it?The Actual Results Club and one-to-one coaching are linked below.Book a callThe Actual Results Club1-1 Coaching Options#WhatIfIFail #BusinessPodcast #Entrepreneurship #Grief #Resilience #Accountability #PersonalBrand #BusinessOwner #Leadership

Episode metadata supplied by the publisher feed · Published Apr 24, 2026

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This one is personal. Really personal. It's the end of Q1. In 29 days I'm moving 270 miles from Scotland to Yorkshire. And in just a few days we hit 100 days without mum. I've been taking stock. And what I found when I looked honestly wasn't entirely comfortable. Because on the surface? I've kept going. I relaunched this podcast on video. I've released every episode on schedule. I spoke on stage six weeks after losing mum. The numbers are building. The momentum is real. I'm genuinely proud...

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Hiding in Plain Sight

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