High-Demand Event Pricing: FIFA World Cup 2026 Playbook | Feb 2026 Masterclass

In this episode of RevLabs by PriceLabs Masterclass, host Kyle Driskell is joined by Soumyadeep Paul (Manager, Revenue & Data Analysis, PriceLabs), Tim Speicher (Revenue Manager, Speicher Consulting), Jason Baxter (Founder & CEO, Marketics.io), and Adrienn Janics (Director of Revenue Management, Angel Host) to break down how short-term rental operators should prepare for the 2026 FIFA World Cup and other large-scale demand events.This isn’t a conversation about simply “raising prices.” It’s a deep dive into uneven demand patterns, volatile supply growth, minimum stay strategy, booking windows, and the real risks operators face when pricing too aggressively — or not aggressively enough.Drawing from global event data, real operator experience, and live revenue management strategies, the panel discusses why mega-events don’t behave the way most property managers expect — and how to avoid the most common (and costly) mistakes.🎯 You’ll learn:Why World Cup demand won’t be evenly distributed across datesThe right way to approach minimum length-of-stay (LOS) strategyWhen to push ADR — and when to pivot toward occupancyHow ticketing waves and booking windows affect demand timingFor revenue managers and property management companies overseeing hundreds of listings, this episode provides actionable, data-backed strategies to maximize performance during high-volatility demand periods — without guesswork.If you operate in a host market — or any city that experiences major events, festivals, or seasonal compression — this is essential viewing.To learn more, visit https://www.pricelabs.coThinking of giving it a try?Sign up for a free 30-day trial period at https://pricelabs.co/users/sign_upCheck out our reviews on Capterra - https://www.capterra.com/p/158348/PriceLabs/