EPISODE · Sep 30, 2023 · 30 MIN
High-Growth Lessons of Success from a Bootstrapped Startup
from C-Suite Sales & Marketing Perspectives
Despite being bootstrapped, Kenneth Burke, the VP of Marketing at TexRequest, discusses the value of content marketing as a cost-effective strategy. While it required time and effort, it allowed them to build a reputation, attract qualified traffic, and serve as sales enablement tools."Look at your startup, resources, or time limitations as opportunities and reframe them." - Kenneth BurkeKenneth emphasizes the importance of putting oneself in the customer's shoes and creating content that would be genuinely helpful to them, even beyond the solutions surrounding your company.Follow Kenneth Burke on LinkedInFollow host Steve MacDonald on LinkedIn
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What this episode covers
Kenneth Burke is the VP of Marketing at TexRequest and a contributing writer for Entrepreneur Magazine. With over 1,000 published articles and experience helping to grow TextRequest from a bootstrapped company to generating $15 million in revenue, Kenneth shares insights and strategies for leveraging content to drive revenue.
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High-Growth Lessons of Success from a Bootstrapped Startup
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