High-protein dairy products still in vogue episode artwork

EPISODE · Feb 16, 2026 · 7 MIN

High-protein dairy products still in vogue

from WORT 89.9FM Madison · host WORT 89.9FM Madison

It’s estimated about 8 percent of Americans are taking GLP-1 medication of some kind to reduce their appetite and lose weight. But how is this health-conscious trend affecting the nation’s dairy industry? While protein-heavy products like whey are still in high demand, products like butter and ice cream could be in trouble. Pete Hardin and Bert Zipper review the latest megatrends, in this edition of “The Milkweed.” A note before Bert and Pete take it away – milk prices have rallied since they recorded this segment. Image courtesy: Aleksander Saks via Unsplash.

Episode metadata supplied by the publisher feed · Published Feb 16, 2026

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High-protein dairy products still in vogue

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