High Volume, Low Value. Marketing To The Bottom Of The Pyramid.

Roughly four billion people live on less than five dollars a day. Yet taken together they represent a multi-trillion-dollar market. But marketing to them has its own set of challenges. In this episode, Piers and Jasmine travel to the street stalls of Nairobi, the courtyard kiosks of rural Tamil Nadu, and the mud-brick homes of off-grid Tanzania in search of the secrets big brands use to market to the Bottom of the Pyramid.