Highbar PT’s Blueprint for Culture, Brand & Growth With Michelle Collie and Dave Pavao

What does it take to have the best brand presence at the largest physical therapy event in the country?Recorded live at CSM, Will Humphreys sits down with Michelle and Dave from Highbar Physical Therapy, a company that has quietly built one of the most distinctive, people-first cultures in the PT industry. From sparkly orange bomber jackets to a booth that radiates energy, Highbar isn't just different for the sake of it. They're different on purpose.In this episode, Michelle and Dave break down the four core values that run through every hire, every clinic, and every patient interaction — and share why culture is the last true differentiator in a commoditized healthcare industry.Whether you're a new grad trying to find your tribe, a practice owner wondering why growth feels flat, or a clinic director trying to prevent burnout on your team — this conversation will change the way you think about your practice.What you'll learn:Why Highbar chose orange, and what color psychology has to do with patient experienceThe four values that every Highbar clinician can recite by heartWhy "grow forward" is not the same as "get bigger"How to build roadmaps (not rule books) for your teamWhy burnout is an employer problem, not a generational oneWhat it means to lead the way when everyone else is playing it safe Connect with Highbar Physical Therapy: Website: highbarhealth.com Student Affiliations & Professional Development: reach out via their websiteIf this episode resonated with you, share it with a PT student or clinic owner who needs to hear it. The tide rises for all of us when we lead with love.Send us Fan MailRockstars specialize in helping support or replace all non-clinical roles.Learn how a Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.