Higher Ed Has More Video Than It Knows What to Do With

Higher ed teams are producing more video content than ever, but most institutions are still treating it like a series of one-off projects.In this episode of Filling Seats, Jonathan Clues and Gil Rogers dig into a challenge that feels increasingly familiar across enrollment and marketing teams: colleges and universities have a growing library of raw footage, finished videos, social clips, and campaign assets, but no real plan for how to connect it all into a smarter content strategy.They talk through why video repurposing matters, where most institutions get stuck, and why authentic content does not mean low-quality content. They also explore how different types of video need to serve different purposes across the student journey, from awareness to yield.If your institution has ever invested heavily in video only to let most of it sit unused, this conversation is worth a listen.In this episode, you’ll hear about: Why most colleges are sitting on more usable content than they realize  The difference between content creation and content strategy  Why “authentic” should not mean shaky, grainy, or poorly executed  How video should change based on where a student is in their journey  Why repurposing raw assets is more valuable than recycling finished pieces  How institutions can make better use of existing footage across admissions, marketing, and advancement🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest