EPISODE · Apr 17, 2023 · 37 MIN
Higher Volume, Higher Stakes w/ Ryan Darani
from Content and Conversation: Organic Growth Insights from Siege Media · host Ryan Darani, Ross Hudgens, Siege Media
Show Notes:00:13: Welcome, Ryan Darani, SEO Consultant for DTC Health and Wellness brands1:36: How much content should you publish to be effective with SEO?2:59: Content freshness and its impact on rankings5:20: What’s the counterargument to Monday.com’s case study?8:24: The negative effect of high volume, low quality content11:33: The importance of updating content12:31: When to execute low volume, high quality vs. low (or mid) quality, high volume?19:49: When is high quality, low volume the wrong approach?22:19: How does AI impact the potential for high volume content?32:27: Final tips, tactics, and tools from Ryan.Show Links:FreshBooks Invoice Templates ExampleFollow Ryan on LinkedInFollow Ryan on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
As an SEO consultant for DTC Health and Wellness brands, Ryan Darani knows the nuances that come with content marketing strategies and the risks associated with high publishing volume. If you’re in a race to be discoverable by every relevant keyword to your business, why slow down? In this episode of Content & Conversation, Ryan joins Ross to discuss why more content isn’t always the answer and the importance of using your resources more strategically. Ryan also provides insight into the state of AI and how there are still ways to use it to your advantage to streamline your content marketing strategy long term. From calculating the best ROI to understanding the amount of effort necessary to succeed, this “less is more approach” will get your content calendar back on track.
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Higher Volume, Higher Stakes w/ Ryan Darani
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