Highlights from Hartman’s New Report At the Dining Table: American Meals and Cooking

Meals in American households are woven into the cultural fabric of everyday life: They serve as a unifying experience shared by most, if not all, consumers. As we approach nearly two years of a pandemic, how do Americans think about and approach meals and cooking today? In this podcast, find out as our analysts provide chapter-by-chapter highlights from our new report, At the Dining Table: American Meals and Cooking. Trends discussed include planning, procuring, and preparation of meals, archetypes of food-engaged consumers, changes in daypart meal occasions (breakfast, lunch, dinner), and in-depth analysis of how we cook today, ranging from purchase and use of appliances to scratch cooking (and the “ideal meal”), ingredients, and sources used.  Two tidbits from the podcast: "55% of consumers say that they love or like cooking, but just as many hate having to clean up afterwards" and "fully 20% of all consumers have got an air fryer since March, 2020." Have a listen to learn more about how Americans approach the institution of meals today and what business opportunities exist for the food industry to meet the changing needs of consumers. Download an overview of the At the Dining Table here.If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.