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Highlights: Liquid Death | Wilson Sporting Goods Co.

EPISODE · Jan 1, 2026 · 32 MIN

Highlights: Liquid Death | Wilson Sporting Goods Co.

from Wharton Marketing Matters

Highlights from interviews with Ryan Heuser, Senior Vice President of Experiential at Liquid Death, on the brand’s origins, Eagles partnership, and experiential strategy, alongside insights from David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., covering Wilson’s NBA partnership, player relationships, Caitlin Clark ambassadorship, and technology-driven product innovation. Hosted on Acast. See acast.com/privacy for more information.

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Highlights: Liquid Death | Wilson Sporting Goods Co.

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