HIGHLIGHTS of episode 232 with Brandon founder Richard Taylor on commercial creativity learnings

The full length episode is also available now! Richard Taylor has spent over 30 years in the design industry, working across branding, visual identity, packaging, and much more. For the past 12 or so years, he'd headed Brandon: "In a chaotic world, great brands can be ignored. We’re here to help. We switch brands on by understanding how they connect with people. Some call it research; we call it rigorous naivety. Exploring without arrogance or assumption to build a genuine picture of the real world. So we can unearth insights that help awaken brand potential." Richard shares his learnings, observations, beliefs, and evidence of achievements in commercial creativity. Sponsored as ever by https://illustrationx.com who have a superb new quarterly illustration trends report here: https://www.illustrationx.com/uk/news/5992/trendx_-_april_2024 and the Ukrainian Institute https://ui.org.ua https://www.brandon-consultants.com/about Hosted by Ben Tallon https://bentallon.com https://bentallonwriter.com/shop for The Creative Condition book https://www.linkedin.com/in/ben-tallon-a822a725/ https://www.youtube.com/watch?v=s28rwnz18j4