Highly placed: brand integration – how to do it right

An episode of the Campaign Middle East - Podcasts podcast, hosted by Campaign Middle East, titled "Highly placed: brand integration – how to do it right" was published on September 23, 2021.

September 23, 2021 · Campaign Middle East - Podcasts

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Episode Description

In this episode, Campaign’s editor Austyn Allison is joined by Head of Brand Integration at MMS, Rami Salame to explain how brands can work with media outlets to become not only part of the narrative but play a leading role. Good brand integration can drive stories forward and build product affinity, forging an emotional connection with audiences.

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