Hilary Kay - CMO at Wibbitz - How To Transition From Sales-Led To A Product-Led Hybrid Model

Hilary Kay is CMO at Wibbitz and in this episode we’re talking about how to evolve your marketing strategy from a sales-led enterprise model to a product-led hybrid model. This is a transition Wibbitz went through about 1.5 years ago and it’s something many SaaS companies are looking at today. In this episode, Hilary covers: - Why Wibbitz made the change - What some of the signs and indicators are that you should make this transition - The impact it has on understanding your target audience, customer lifecycle, and marketing tactics/channels you use - How it influences sales & marketing alignment, product & marketing alignment, and the marketing team’s structure - The things that shouldn't change when making this transition Links Wibbitz >> https://www.wibbitz.com/ Think Like A Monk by Jay Shetty >> https://www.goodreads.com/book/show/51942513-think-like-a-monk OpenView Build >> https://podcast.openviewpartners.com/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward