Hilton Barbour, Marketing Provocateur & Culture Champion: Unlocking the Power of Marketing and Company Culture

Welcome to another thought-provoking episode of The Brand Called You! In this episode, host Ashutosh Garg sits down with Hilton Barbour, renowned Marketing Provocateur and Culture Champion from Toronto, Canada. Hilton shares his unique journey from Zimbabwe to Canada, his deep passion for marketing, and how workplace culture fuels creativity and agility. Hilton discusses the importance of EQ & IQ in leadership, the myths of modern marketing, and how AI is transforming the marketing landscape—for better or worse. He also dives into how organizations can create truly aligned cultures, avoid the pitfalls of “cosmetic” values, and harness culture as a powerful competitive advantage. Whether you're a marketer, business leader, or someone passionate about building vibrant company cultures, you’ll find actionable insights and inspiring stories in this episode.