Hire Faster: Chris Lawson on Speed-to-Lead Recruiting, Job Ads That Convert, and Stop Getting Ghosted

If hiring feels like a fire drill this one is your reset. In this Expert Spotlight episode, David sits down with Chris Lawson, founder of Technician Find, to break down what actually works when you're trying to hire great techs (and why most shops keep losing candidates even when the pay is solid). Chris walks through the recruiting framework he's used with shops across the country: How to create a consistent flow of applications (and why you "can't optimize zero") Why most technician ads look identical and how to write ads that stand out and convert The reality that only about 1 in 4 applicants will be qualified and how to filter fast The backend mistakes that cause ghosting (slow follow-up, weak rapport, messy process) and how to tighten your systems + offer so good candidates don't slip through the cracks Why speed-to-lead matters more than most owners think because top techs are talking to multiple shops at once If you want a real hiring system instead of another "post-and-pray" cycle, this episode will give you a playbook you can implement immediately. Links: Honest Mechanic Marketing (HMM): https://honestmechanicmarketing.com/ Technician Find: https://www.technicianfind.com/