Hiring a Business Coach Isn’t What You Think w/ Lauren Najar

I followed the strategy. Did the work. Checked every box and I still didn’t get the results I expected.I invested thousands into coaching thinking it would give me the answers, help me grow faster, and take my business to the next level. Instead, I ended up overwhelmed, burnt out, and questioning everything.In this episode, I’m breaking down what coaching actually is and why so many people walk away from investments feeling frustrated or like they made a mistake.Because hiring a coach isn’t about someone telling you exactly what to do. And when you expect it to be, that’s where things start to fall apart.I’m sharing my experience with a $4,000 investment that didn’t lead to results, what caused me to burn out even while doing everything “right,” and what finally shifted when I stopped looking for someone else to fix my business.If you’ve ever invested in coaching and questioned whether it was worth it or you’re thinking about hiring a coach and want to make sure you do it right, this episode will help you rethink how you approach it.Chapters:00:30 Why investing in your business is necessary02:30 Why “guaranteed results” should be a red flag05:30 Expecting coaches to give you all the answers07:30 The $4,000 investment that didn’t pay off10:00 Following the strategy and still getting no results12:00 Burnout from doing everything “right”13:30 Stepping away and finding my own direction15:00 The mastermind that actually changed everything16:30 What coaching is really supposed to be18:30 Why execution matters more than strategy20:30 The biggest mistake people make when hiring support22:00 How to evaluate an investment properly24:00 Impulse decisions vs aligned investments26:00 When to say no to investing27:30 Lessons from bad hires and failed investments29:00 Why experience matters more than strategy30:30 What to look for before hiring someone32:00 Why you’re still responsible for your results33:30 Final takeaway on making better investmentsUpcoming Events:Chicago Retreat - July 14-16, 2026 - https://laurennajar.myflodesk.com/iid9wbr2ycNapa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.