EPISODE · Feb 24, 2021 · 34 MIN
Hiring Writers at Scale with Julia McCoy of Express Writers
from Content and Conversation: Organic Growth Insights from Siege Media · host Caroline Gilbert, Siege Media, Julia McCoy
Show Notes:00:21: Julia McCoy’s background, the origin of Express Writers2:37: How to interview new writers5:39: The best process when vetting portfolios8:02: The ideal writing staff split and why industry-specific writers are necessary9:37: What is a typical tempo of your editorial team?10:36: In-house vs. outsourced team structure14:04: How clients split copywriting duties in-house16:02: How much content should I be creating?18:42: Common obstacles when scaling production/li>20:32: Educating clients post-202021:14: How much SEO knowledge is appropriate for writers and editorial staff?23:09: How crucial are SEO tools?24:50: The importance of on-page brand experience26:37: The state of AI in copywriting28:56: Roadblocks when relying on AI31:53: Copywriting trends to look forward to in 2021Show Links:Follow Julia on TwitterVisit Express WritersLearn from the Content Hacker AcademyFollow Caroline on LinkedInSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
Forget college essays and MLA format, today’s content marketing needs writers for the digital world–writers that can make “what is a proxy server” sound interesting. In this episode of Content & Conversation, Julia McCoy, founder of Express Writers and Content Hacker, discusses what she has learned from hiring writers over the last decade and how it has helped her business scale ($75 to $1 million to be exact). Additionally, listen to what makes the vetting process so crucial, how SEO tools come into play, and why AI isn’t as intimidating as you may think.
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Hiring Writers at Scale with Julia McCoy of Express Writers
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