His Best Friend Overdosed. Now He Markets Rehab Centers. | Gary Garth from Elev8

How do treatment centers actually find patients — and why does leaning on ads alone set them up to fail? In this episode, Clint Mally, VP of Content at Recovery.com, sits down with Gary Garth, founder of elev8, a marketing agency that works exclusively with addiction and mental health treatment providers.Gary shares his unlikely path from Google channel sales into behavioral health, what drove him there personally, and why he calls much of the industry "SEO snake oil." He breaks down his "360-degree" approach to patient acquisition — demand generation, lead management, and admissions enablement — and makes the case that building a real brand and an alumni program matters more than the next paid click.Advertise with Recovery.com: https://providers.recovery.com/expand-your-reach/Learn more about elev8: https://elev8.io/⏱ Timestamps0:00 — Gary's Story & Why He Started elev81:21 — What elev8 Does: 360-Degree Patient Acquisition2:47 — From Google to Behavioral Health3:30 — The "SEO Snake Oil" Problem4:42 — The Hardest Season: Learning to Fire Clients6:06 — Why This Work "Means Everything"7:27 — Overrated vs. Underrated in Treatment Marketing8:03 — Referral Partnerships & Alumni Programs9:54 — The Marketing Advice That Was Wrong10:00 — The Future: AI Visibility & Building a Brand10:51 — Where to Find Gary & elev8#AddictionRecovery #RehabMarketing #recoveryjourney