History of "I'm Going to Disney World"

Hello and welcome to the Enchanted Ears Podcast, where we discuss anything and everything Disney.  This week in Disney news, Black Panther director Ryan Coogler signs a 5-year deal with Disney. He and his company Proximity Media will be helping with new content for Disney+, including a Wakanda series!  Also, in Park news, Tomorrowland Terrace, Lunching Pad, and Westward Ho are going to be closed Monday-Thursday through March 8th, but open for the weekends.  Since the Super Bowl was yesterday, we thought it would be appropriate to talk about the fascinating origin of the Super Bowl MVP saying, “I’m going to Disney World” after winning the big game.  You probably won’t be surprised to learn that the statement isn’t an organic thing that just gets said every year, but instead is a marketing technique. However, you may be surprised to learn the idea cropped up at a dinner with Mike Eisner, Jane Eisner, George Lucas, Dick Rutan, and Jeana Yeager. Rutan and Yeager had just completed the first astounding successful non-stop, non-refueled flight around the world. Rutan joked all that was left to do was go to Disneyland, and an idea was born.  During this episode, we talk about how the idea got off the ground, when this all started, how much the MVP gets paid to say it, and much more!  Don’t forget to leave a review on iTunes and snap a picture of it to share on our Facebook page. We’ll be drawing one lucky winner on Friday to receive our coffee prize package of a Disney tumbler and Expedition Roasters coffee.  Plus, all this month receive 15% off your order from Expedition Roasters with the code "Enchanted" Have a magical week!  Check us out on Facebook and Youtube or submit a question/topic for us to discuss on a future episode or support us on Patreon.