History of the Bay: Jason Goldwatch

Jason Goldwatch is a director and co-founder of Decon, a hip-hop record label. Growing up in San Francisco, he was inspired by hip-hop and graffiti and studied media production at School of the Arts. This led Goldwatch to the California Institute of the Arts, where he started professionally directing music videos. Over the years he has worked with Pharrell, Jay-Z, 88 Keys, Kanye West, Aceyalone, Action Bronson, Swollen Members, Dilated Peoples, Ludacris, Jeezy, Jim Jones, Atmosphere, Pusha T, The Roots, Kid Cudi, and countless others. Through Decon, he put out projects by Jay Electronica, Alchemist and Oh No, and Roc Marciano. Goldwatch recently collaborated on a film project with DJ Muggs for the new Soul Assassins album "Death Valley."